Furthermore Mobilink’s fixed assets have shown a rise in 2007, so have the long term liabilities and shareholder equity. Mobilink being the market leader is also able to attract the most talented professionals. Its current employee force consists of more than 4500 unique individual. Mobilink hiring takes place through its website and is know for offering competitive packages to its employees. Furthermore, it training and appraisal programs are an essential part of the HR department. Attracting customers is a tough job and that is why the marketing department of Mobilink develops a number of marketing campaigns to attract customers.
Furthermore it also takes the help of a leading advertising agency of Pakistan and uses brand ambassadors from various walks of life to promote its products and services. The mobile industry provides three major product lines, which include the consumer packages, value added services and corporate packages. The consumer packages include the postpaid and prepaid packages; the value added services provide entertainment, information and a lot more to their subscriber, while the corporate packages have been introduced to cater to the needs of large businesses and corporate clients.
The mobile industry of Pakistan has witnessed phenomenal growth periods over the years. As of July 2008, the growth rate of the entire industry was more than 40%. There are four major competitors of Mobilink. Ufone is the closest with a market share of 21% in July 2008, followed by Telenor with 20%, Warid by 18% and Zong by 5%. I did my eight weeks internship at the cash management department within Mobilink Treasury. Some of the work that I did during my internship includes making the cash position, making transfer letters, making encashment and international payments and working to open new accounts of Mobilink.
The main problem that I identified during my internship period was the lack of job rotation within the department and not keeping up with the policies of job advancements. Some of the suggestions in this respect were the introduction of compulsory job rotation within department, introducing job specific training to employees and adhering to the criteria laid out by the HR department for job advancements in complete faith. Lastly I would say that Mobilink became the arket leader by introducing new products and services that took full advantage of new technologies over the years and I hope that it will tend to do so in the coming future and provide stiff competition to any challenger that poses a threat to its leadership in the market. Introduction Central Background Information The telecom sector of Pakistan has seen phenomenal growth over the past few years. According to the Pakistan Telecommunication Authority (PTA), the total mobile phone subscribers in 2007 were more than 63 million, a growth of more than 80% from the previous years.
During 2006-07, the mobile sector generated Rs 133 billion in revenues, an increase of 48% from the previous years and contributed Rs 63 billion to the national exchequer in terms of taxes and regulatory fees. The telecom sector contributed 2% to the GDP in 2005-06 and received more than $1. 8 billion in foreign direct investment (FDI) in 2006-07 , which is 35. 6% of the total FDI in that period. Furthermore, the telecom sector has also created over one million in jobs, since its deregulation, making Pakistan one of the world’s fastest growing telecom markets.