Brand NameThe part of a brand that can be spoken, including letters, words, and numbers.
Brand
A name, term, design, symbol, or other feature that identifies one marketer’s product as distinct from those of other marketers.
  
Brand Name
The part of a brand that can be spoken, including letters, words, and numbers.
 
 
Brand Mark
The part of a brand that is not made up of words, such as a symbol or design.
 
 
Trademark
A legal designation of exclusive use of a brand.
 
 
Trade Name 
The full legal name of an organization.Brand Loyalty
A customer’s favorable attitude toward a specific brand.Brand Recognition
The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable.
 
 
Brand Preference
The degree of brand loyalty in which a customer prefers one brand over competitive offerings.
 
Brand Insistence
The degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute.
 
Brand Equity
The marketing and financial value associated with a brand’s strength in a market.
 
 
Manufacturer Brand
A brand initiated by producers to ensure that producers are identified with their products at the point of purchasePrivate Distributor Brand
A brand initiated and owned by a reseller.Generic Brand
A brand indicating only the product category.Individual Branding
A branding strategy in which each product is given a different name. 
Family Branding
Branding all of a firm’s products with the same name or part of the name.Brand Extension
An organization uses one of its existing brands to brand a new product in a different product category.
 
Co-branding
Using two or more brands on one product.
Brand Licensing
An agreement whereby a company permits another organization to use its brand on other products for a licensing fee.Family Packaging
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